Imagine this: Your patients walk into your dental practice, thinking they’re just going to get their teeth cleaned or a cavity filled. But what if, instead, you offer them something radically different—a path to better health, not just a better smile?
That’s where salivary analysis comes in. You’re not just fixing teeth; you’re delivering insights that can change lives. By identifying specific bacteria that don’t just cause gum disease, but also contribute to heart disease, diabetes, and even Alzheimer’s, you shift from being “just another dentist” to becoming a key player in your patient’s total well-being.
A Practice That Stands Out
In a world full of dental practices offering the same old routine, you need to be different. Salivary diagnostics lets you do that. You’re not selling a service; you’re offering an experience that shows patients you care about them as whole people. This is personalized care on another level.
Patients are no longer just coming in for a filling or a cleaning—they’re stepping into a wellness partnership. You’re telling them, “I’m here for your long-term health, and it starts with understanding what’s really going on in your body.”
Prevention Over Treatment
Imagine having the power to detect health issues before they even become a problem. Salivary analysis isn’t just a test; it’s an opportunity to prevent something worse. It’s about catching bacterial imbalances that could lead to more severe diseases before they spiral out of control.
Here’s the secret: People don’t want to fix problems—they want to avoid them altogether. By offering early detection and preventive care, you’re giving patients what they truly desire—peace of mind. And that? That’s invaluable.
Building Bridges with Physicians
The next time you run a bacterial profile, something incredible happens. You don’t just keep the information in-house. Instead, you send a detailed report to the patient’s physician. And suddenly, you’re not just a dentist anymore. You’re a critical partner in the patient’s healthcare team.
What happens next? The physician calls, thanks you for the insight, and says, “I’ve never seen a dentist do this before. Let’s work together to monitor this patient’s overall health.” Now, you’ve turned what was once an isolated dental appointment into a bridge that connects the dots between oral health and systemic disease. It’s the best marketing system ever invented, because guess who has potential patients to refer.
Physicians start referring patients to you. Why? Because they know you’re not just focused on cleaning teeth—you’re focused on improving lives. They appreciate a dentist who works as they do, looking at objective tests to help manage their patient’s current and future health. They want to work with someone who cares about more than just the surface.
In the next part, we’ll dive deeper into how this approach reshapes your relationships—not just with patients, but with physicians too—creating a collaborative healthcare environment that makes your practice stand out even more. We’ll explore how these partnerships amplify your competitive edge.
Michael built a prestigious group practice in Manhattan where he focused on comprehensive, whole-body care. As he treated so many physicians, his colleagues dubbed him “The Doctor’s Dentist.”
He is a Fellow of the AGD, International Academy of Dental-Facial Esthetics, The New York Academy of Dentistry, the American College of Dentists, and a charter Fellow of the American Academy for Oral Systemic Health.
Michael teaches practice management at Temple University and speaks nationally and internationally on a variety of subjects. He and Practice Perfect Systems are the official practice management consultants to the Spencer Study Club, their Business Elite Groups.
Michael has authored 3 books, including “What the Tooth Fairy didn’t Tell You”, “Beyond Ahh: A Guide For Physician’s” and “From Here To Where; a guide for dental practice success”. He’s recently had been the chief editor of a book on Sleep Dentistry written by 24 of North America’s finest dental sleep practitioners.
Michael is on the board of 3 charitable organizations that help provide care for the indigent and people with special needs around the world.
His mission: help people who help people help more people.
- A Competitive Advantage – Part Two - November 8, 2024
- A Competitive Advantage – Part One - November 1, 2024
- Why You? – Part Two - October 11, 2024