Now that we’ve explored how salivary diagnostics can elevate your practice from routine care to comprehensive health management, let’s dive deeper. In Part 1, we introduced how identifying bacteria linked to systemic diseases like heart disease and Alzheimer’s positions you as more than just a dentist—you become a key partner in your patients’ overall health.
In Part 2, we’ll take this further by exploring how adopting this approach can transform your relationships—not only with patients but also with physicians, fostering a collaborative healthcare environment that sets your practice apart even more. Let’s look at how these partnerships strengthen your competitive edge.
The Competitive Edge
Salivary diagnostics set you apart. You’re not playing the same game as everyone else. You’re not competing on price, convenience, or expensive internet marketing. You’re offering something deeper: true integration with your patient’s overall health. And that attracts a different kind of patient—the one who values their well-being and is willing to invest in it.
Think about it: When patients come to you, they know they’re getting more than just dental care. They’re getting insights that could prevent a heart attack, stroke, or other serious condition. That’s a conversation they’ll remember. And that’s a story they’ll share with their friends and family.
The Real Win
The real win isn’t just about getting more patients in the door. It’s about getting the right patients—the ones who want the best for their health and are willing to partner with you on that journey. They’re the ones who trust you not just as a dentist, but as a health advocate.
And here’s the thing: When you create this kind of relationship, it’s sticky. Patients don’t leave. They don’t shop around for someone cheaper because they know what you offer is different. It’s valuable. It’s personal. And it’s irreplaceable.
Reputation and Reach
By offering this kind of advanced, proactive care, you’re not just building a business—you’re building a reputation. You become the dentist that people talk about. The one physicians trust. The one patients tell their friends about because they know you’re offering something they can’t get anywhere else.
You’re not just marketing dental services. You’re marketing a healthier, brighter future for every patient who walks through your door.
So, are you ready to stop selling treatments and start delivering life-changing care? Because that’s what salivary analysis can do—it opens up a world where dentistry isn’t just about teeth; it’s about total health. And when you offer that, you’re not competing anymore—you’re leading.
This approach turns what might seem like a simple addition into a game-changing opportunity for your practice.
Smarter patients are better patients.
Michael
Michael built a prestigious group practice in Manhattan where he focused on comprehensive, whole-body care. As he treated so many physicians, his colleagues dubbed him “The Doctor’s Dentist.”
He is a Fellow of the AGD, International Academy of Dental-Facial Esthetics, The New York Academy of Dentistry, the American College of Dentists, and a charter Fellow of the American Academy for Oral Systemic Health.
Michael teaches practice management at Temple University and speaks nationally and internationally on a variety of subjects. He and Practice Perfect Systems are the official practice management consultants to the Spencer Study Club, their Business Elite Groups.
Michael has authored 3 books, including “What the Tooth Fairy didn’t Tell You”, “Beyond Ahh: A Guide For Physician’s” and “From Here To Where; a guide for dental practice success”. He’s recently had been the chief editor of a book on Sleep Dentistry written by 24 of North America’s finest dental sleep practitioners.
Michael is on the board of 3 charitable organizations that help provide care for the indigent and people with special needs around the world.
His mission: help people who help people help more people.
- A Competitive Advantage – Part Two - November 8, 2024
- A Competitive Advantage – Part One - November 1, 2024
- Why You? – Part Two - October 11, 2024