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Dr. Robert Cialdini first proposed 6 principles that govern how people make decisions in the 1984 Best Seller, “Influence.” When I became aware of the science, I immediately began incorporating them into my practice. Perhaps that’s why my treatment acceptance rate was double the national average of a pitiful 35%.
Today, based on research, there are 7 principles, and I am now a “Certified Practitioner” and a founding member of the Cialdini Institute, just as I was a founding member and a...
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