Practice Management

A Competitive Advantage – Part Two

Posted on by Michael Goldberg DMD
    Now that we've explored how salivary diagnostics can elevate your practice from routine care to comprehensive health management, let's dive deeper. In Part 1, we introduced how identifying bacteria linked to systemic diseases like heart disease and Alzheimer’s positions you as more than just a dentist—you become a key partner in your patients’ overall health. In Part 2, we’ll take this further by exploring how adopting this approach can transform your relationships—not...
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A Competitive Advantage – Part One

Posted on by Michael Goldberg DMD
    Imagine this: Your patients walk into your dental practice, thinking they’re just going to get their teeth cleaned or a cavity filled. But what if, instead, you offer them something radically different—a path to better health, not just a better smile? That’s where salivary analysis comes in. You’re not just fixing teeth; you’re delivering insights that can change lives. By identifying specific bacteria that don’t just cause gum disease, but also contribute to heart dis...
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Why You? – Part Two

Posted on by Michael Goldberg DMD
In part one, we covered the importance of defining your Unique Value Proposition (UVP) to set your practice apart in today’s competitive landscape. You learned that a strong UVP is more than a statement—it highlights the unique value your practice offers. In part two, we’ll focus on how to put that UVP into action, using practical strategies and tactics to ensure it drives your practice’s growth and success. Let’s say you like one of these previously mentioned as a UVP; communicating it e...
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Why You? – Part One

Posted on by Michael Goldberg DMD
A UVP, or Unique Value Proposition, is the answer to the question a prospective patient asks: “Why should I go to your practice, rather than the other one around the corner?”  The same question might be asked by a current patient.  That question would be “Why should I stay with this practice, rather than go somewhere that might be more convenient, less expensive or takes my insurance?” The answer to these questions is the differentiating factors that set your practice apart from others.  ...
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Olympic Spirit: Achieving Gold in Healthcare

Posted on by Diane Larson RDH, BSDH
As the Olympic Games end, the world pauses to celebrate the victories and remarkable achievements of the globe’s finest athletes. The medals, the records shattered, and those unforgettable moments of triumph all deserve our admiration. However, beyond these glorious celebrations, we must also acknowledge the sheer courage it takes to try. Olympians weren’t born as perfect athletes; they started somewhere, faced countless obstacles, and transformed their failures into steppingstones toward gr...
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The Time Is Now: Halftime

Posted on by Michael Goldberg DMD
  “Timing is everything” was made popular by none other than the bard himself, William Shakespeare in “Julius Caesar.”  How apropos! Half the year is over.  Now is the perfect time to step back and reassess.  It’s also the perfect time to evaluate new opportunities. The issue of cognitive decline is front and center in the public’s eyes for obvious reasons.  I’m sure sales of Prevagen® have skyrocketed.  That’s why NOW is the time to discuss this with your patients and referral sour...
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Unlocking Efficiency with Toothapps®: Embracing Connected Dentistry®

Posted on by Dr. Bryan Laskin DDS
Dentistry is evolving rapidly, and keeping up with technological advancements is crucial for maintaining a competitive edge and profitability. Enter Toothapps®, a platform that simplifies and enhances the profitability of dental practices. By leveraging Connected Dentistry®, Toothapps® offers a comprehensive solution that links every aspect of your practice seamlessly and automates many otherwise burdensome tasks. Integrating Toothapps® into your practice could be the best decision you make ...
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Ethically Using the Principles of Influence: Persuading People to Move Towards Health and Wellness

Posted on by Michael Goldberg DMD
Dr. Robert Cialdini first proposed 6 principles that govern how people make decisions in the 1984 Best Seller, “Influence.”  When I became aware of the science, I immediately began incorporating them into my practice.  Perhaps that’s why my treatment acceptance rate was double the national average of a pitiful 35%. Today, based on research, there are 7 principles, and I am now a “Certified Practitioner” and a founding member of the Cialdini Institute, just as I was a founding member and a...
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The Patient First Podcast: Dr. Bryan Laskin Interviews Diane Larson, RDH, BSDH

Posted on by Abby McMillan
Dr. Bryan Laskin is a Minnesota dentist and tech entrepreneur on a mission to help solve the biggest problem in dentistry, the lack of data accessibility, through innovation, education, and standardization. Creator of Lake Minnetonka Dental, Upgrade Dental, Digital Nitrous, OperaDDS, Dental Standards Institute, and Co-Founder of Toothapps, Dr. Laskin is also an advisor and investor to many of the most progressive healthcare companies. He is the author of the Amazon best- selling books “Th...
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The Necessity of Two Patient Specific Identifiers

Posted on by Access Genetics/OralDNA Clinical Lab Team
All healthcare industries strive for safety and quality control, especially when handling patient information. With the OralDNA® ordering process, some may wonder why it is so important to have two matching patient specific identifiers on the OralDNA specimen and test requisition. In this week’s blog, we will share with you the importance of patient specific identifiers and how you can accurately identify your patients’ samples. According to the College of American Pathologists (CAP) guidelin...
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