
A UVP, or Unique Value Proposition, is the answer to the question a prospective patient asks: “Why should I go to your practice, rather than the other one around the corner?” The same question might be asked by a current patient. That question would be “Why should I stay with this practice, rather than go somewhere that might be more convenient, less expensive or takes my insurance?”
The answer to these questions is the differentiating factors that set your practice apart from others. ...
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