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In my last blog, I discussed the value for, and the tactics involved in trying to discover a patient’s WHY. Recent events and the effect that inflation has, and will continue to have, on all our lives for the foreseeable future, makes this exercise of utmost urgency in your practice.
In light of this new reality, I would like to propose that you consider reframing each and every role in the dental practice. If your treatment is not presented in the right light, towards a patient-relevant bene...
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