A Competitive Advantage – Part Two

Posted on November 8, 2024October 29, 2024 by Michael Goldberg DMD

Now that we've explored how salivary diagnostics can elevate your practice from routine care to comprehensive health management, let's dive deeper. In Part 1, we introduced how identifying bacteria linked to systemic diseases like heart disease and Alzheimer’s positions you as more than just a dentist—you become a key partner in your patients’ overall health. In Part 2, we’ll take this further by exploring how adopting this approach can transform your relationships—not...

A Competitive Advantage – Part One

Posted on November 1, 2024October 28, 2024 by Michael Goldberg DMD

Imagine this: Your patients walk into your dental practice, thinking they’re just going to get their teeth cleaned or a cavity filled. But what if, instead, you offer them something radically different—a path to better health, not just a better smile? That’s where salivary analysis comes in. You’re not just fixing teeth; you’re delivering insights that can change lives. By identifying specific bacteria that don’t just cause gum disease, but also contribute to heart dis...

Why You? – Part Two

Posted on October 11, 2024October 11, 2024 by Michael Goldberg DMD

In part one, we covered the importance of defining your Unique Value Proposition (UVP) to set your practice apart in today’s competitive landscape. You learned that a strong UVP is more than a statement—it highlights the unique value your practice offers. In part two, we’ll focus on how to put that UVP into action, using practical strategies and tactics to ensure it drives your practice’s growth and success. Let’s say you like one of these previously mentioned as a UVP; communicating it e...

Why You? – Part One

Posted on October 4, 2024October 2, 2024 by Michael Goldberg DMD

A UVP, or Unique Value Proposition, is the answer to the question a prospective patient asks: “Why should I go to your practice, rather than the other one around the corner?” The same question might be asked by a current patient. That question would be “Why should I stay with this practice, rather than go somewhere that might be more convenient, less expensive or takes my insurance?” The answer to these questions is the differentiating factors that set your practice apart from others. ...