
Price becomes an objection when a patient does not perceive “meaningful value.” Without such a value-based context, people use money as a benchmark.
Is your hygiene visit worth $39, $59, $99 or more?
Or is it only worth it if the “insurance will cover it?”
And now that the new hygienist you just hired is making 20% more than the previous one, how does that figure into the profitability of the practice?
We are in complex times, made more intense by the pandemic-effect, which acceler...
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