What’s a “Hygiene Visit” Worth? With Dr. Michael Goldberg

Price becomes an objection when a patient does not perceive “meaningful value.” Without such a value-based context, people use money as a benchmark. Is your hygiene visit worth $39, $59, $99 or more? Or is it only worth it if the “insurance will cover it?” And now that the new hygienist you just hired is making 20% more than the previous one, how does that figure into the profitability of the practice? We are in complex times, made more intense by the pandemic-effect, which acceler...
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Words of Wisdom with Doug Thompson DDS

Every patient is different. Overcoming a patient’s obstacles to treatment may take some finesse. The diagnosis and treatment plan are typically the easier task. In this series, we have asked the experts from our Protocol Directory, “How would they help the patient overcome their obstacle(s)?” When we asked Dr. Doug Thompson from Wellness Dentistry Network to respond to “But it doesn’t hurt” (when diagnosing periodontal disease), here is his approach. This is one of the most difficult reali...
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Words of Wisdom from Dr. John Kempton

Every patient is different. Overcoming a patient’s obstacles to treatment may take some finesse. The diagnosis and treatment plan are typically the easier task. In this series, we have asked the experts from our Protocol Directory, “How would they help the patient overcome their obstacle(s)?” When we asked Dr. John Kempton from LAUNCH Oral Systemic Health to respond to “That’s more than I was expecting,” here is his approach. When patients respond to our consultation with “That’s more than...
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Words of Wisdom by Sheena Hinson RDH

Every patient is different. Overcoming a patient’s obstacles to treatment may take some finesse. The diagnosis and treatment plan are typically the easier task. In this series, we have asked the experts from our Protocol Directory, “How would they help the patient overcome their obstacle(s)?” Patient: “Will my insurance cover this?” This is one of the greater dilemmas in the dental industry. It’s a roadblock disguised as access to care for many patients. For years, they have been misle...
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Who Guides Your Patients To Their Destination? with Dr. Michael Goldberg

In my last blog, I discussed the value for, and the tactics involved in trying to discover a patient’s WHY. Recent events and the effect that inflation has, and will continue to have, on all our lives for the foreseeable future, makes this exercise of utmost urgency in your practice. In light of this new reality, I would like to propose that you consider reframing each and every role in the dental practice. If your treatment is not presented in the right light, towards a patient-relevant bene...
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Words of Wisdom from Lee Sheldon DDS

Every patient is different. Overcoming a patient’s obstacles to treatment may take some finesse. The diagnosis and treatment plan are typically the easier task. In this series, Words of Wisdom, we have asked the experts from our Protocol Directory “How would you help your patient overcome their obstacle(s)?” Patient: “But it doesn’t hurt!” Dr. Lee Sheldon: Helping the patient see what might be harming them even though it doesn’t hurt them can be more easily achieved by using a phase co...
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Words of Wisdom from Jeanette Kern DDS

Every patient is different. Overcoming a patient’s obstacles to treatment may take some finesse. The diagnosis and treatment plan are typically the easier task. In this series, Words of Wisdom, we have asked the experts from our Protocol Directory “How would you help your patient overcome their obstacle(s)?” Patient Obstacle: “I just can’t afford it.” When a patient voices an objection to treatment, it is very important for the clinician to realize that it does not necessarily mean a r...
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Why? What? How? with Dr. Michael Goldberg

WHY?…WHAT?…HOW? This is a philosophy that is often taught in dental and hygiene schools: Diagnose, Treatment Plan, then Treat. And yet, immediately after this is taught, a focus is placed on learning treatment, or the HOW. And then upon graduation the focus also becomes on treatment and production. The diagnosis (WHY) and planning (WHAT) become secondary. They’re only an avenue to an end…Production, a means to an end. That’s where the money is. In a nutshell, that’s the problem with...
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Resolutions and Upcoming Events

As the New Year is upon us, resolutions are a common tradition. Although resolutions are easy to make, only a small percentage achieve their goals. If your resolution is to provide a higher level of care for your patients, incorporating OralDNA Labs’ testing services is achievable and we are prepared to help you reach that goal. Personalized webinars are available upon request and typically last about 30-40 minutes. Click here to send us your preferred dates & times. Attend the live ...
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Bulletproof Hygiene Podcast

Bulletproof Hygiene is the long-anticipated dental hygiene component of Bulletproof Dental Practice LLC, a dental coaching and partnership organization founded by Craig Spodak, DMD of the Spodak Dental Group, and Peter Boulden, DMD of Atlanta Dental Spa. Since 2018, their respective hygiene team leads, Brittany Simon, CRDH, BASDH and Charissa Wood, RDH, have integrated their aligned passions for the profession of dental hygiene and have compiled the best of their extensive knowledge and unique e...
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