In part one, we covered the importance of defining your Unique Value Proposition (UVP) to set your practice apart in today’s competitive landscape. You learned that a strong UVP is more than a statement—it highlights the unique value your practice offers. In part two, we’ll focus on how to put that UVP into action, using practical strategies and tactics to ensure it drives your practice’s growth and success. Let’s say you like one of these previously mentioned as a UVP; communicating it e...

A UVP, or Unique Value Proposition, is the answer to the question a prospective patient asks: “Why should I go to your practice, rather than the other one around the corner?”  The same question might be asked by a current patient.  That question would be “Why should I stay with this practice, rather than go somewhere that might be more convenient, less expensive or takes my insurance?” The answer to these questions is the differentiating factors that set your practice apart from others.  ...